About Us

Carolina Custom Baits, LLC. is a local Charleston SC company specializing in making custom, hand crafted, offshore trolling lures for local outdoor retail stores and the general public. Born in the heart of South Carolina in 2012, our company proudly calls Charleston home. Founded by local natives with a profound passion for the water and the thrill of the catch, our roots run deep in the local fishing community. Our current owner, and local sport fisher captain, ensures that our company remains anchored in authentic angling tradition, with a genuine love for the sport driving our every innovation.

As a locally owned and operated business, we're committed to serving our community with exceptional products that reflect the rich heritage of South Carolina sport fishing. Specializing in crafting state-of-the-art gear for offshore anglers, we're proud to be the brand of choice for both professional and hobbyist fishers.